Business

brand

Building a Strong Reputation: A Guide for Improving Brand Popularity

Building a strong and authoritative brand is crucial if you want your business to thrive and survive. No wonder business owners often implement tactics that help them improve their brand reputation. Most of them believe that building and maintaining a strong brand identity and reputation will impress clients. If you also want your business to …

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Workplace Adjustments and Additions for Enhanced Safety and Productivity

Despite the ongoing COVID-19 pandemic, there are already companies that have decided to resume office work. However, business owners should always keep the well-being of their employees in mind. Aside from maintaining the cleanliness of the establishment, what else can you do? Implement New Protocols Social distancing is one of the top concerns that owners …

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Gaining Loyal Clients Through Exceptional Customer Service

Providing quality products or service is important in building your brand’s image, but it is exceptional customer service that makes a client stay. Communication is not only essential in the marketing aspect of your business, it is also vital in how you handle customer queries and complaints. How you communicate with customers and deal with …

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marketing planning

Communication Strategies That Can Successfully Deliver Your Brand’s Messaging

Delivering your brand’s message to your target audience requires a lot of work, especially for startups that do not have an established brand image yet. The key to introducing your product to the market lies in a successful marketing plan. To facilitate your planning, you can start with little things and focus on the communication aspect …

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start up plan

Marketing Strategies for Start-ups to Build Their Brand

With a wealth of strategies available for you to utilize when introducing your product to consumers, searching for the perfect marketing tool for your brand isn’t hard to find. But if you’re a start-up, you don’t have the privilege of squandering valuable funds by trying out various strategies. It’s better to use the tools that …

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An Entrepreneur’s Guide to Separating Personal and Business Money

There are a lot of mistakes that a new business owner could make. Some are obvious. Others are not. But if there’s one that should be clearly avoided, that is mixing your personal and business funds. First, it does not make you look professional, particularly when dealing with customers and vendors. You’re literally giving them …

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business growth

For Business Survival: What We Can All Learn From These Famous Veteran Entrepreneurs

If you are now a veteran but you are not yet ready to retire, starting a business might have crossed your mind. You may not have any background in sales or running a company. But like they always say, veterans actually make great business owners. Veterans are disciplined and are used to working hard. You …

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A Gardening Business During the Pandemic: How to Start One

Gardening is naturally relaxing, which makes it a perfect hobby. Gardening helps relieve stress, and it gives you a sense of purpose in a way that no other hobby can. There is just something very satisfying about growing different kinds of plants and knowing that you can help them grow, flower, and produce fruit. If …

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landscaping

Strengthening Your Landscaping Business Post-COVID-19

Market intelligence firm Mordor Intelligence reports that from 2020 until 2025, the landscaping market is set to grow at a compound annual growth rate of 4.5%. This is largely due to millennial households having a greater inclination towards lawn maintenance and self-sustaining activities such as vegetable gardening. Compared to the many industries that suffered drastic …

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Digital Marketing Tricks and Tips for Small Businesses

For many businesses, digital marketing has become one of the most effective tools to acquire more customers and boost sales. While there are online marketing strategies that can generate new leads for a business, some of them can quickly die down following the end of a campaign. But by establishing long-term tactics, you can continuously …

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