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TOKYO, JAPAN, February 1, 2012 --- NTT DOCOMO, INC. and The Walt Disney Company (Japan) Ltd. jointly announced today that they will introduce an exclusive smartphone brand, “Disney Mobile on docomo,” beginning with the launch of one model in late February and a second model in March.

Smartphones developed by the two companies will be sold by DOCOMO under the “Disney Mobile on docomo” brand.

A variety of exclusive benefits and special services and content will enable users of these smartphones, including adult women and others, to encounter unique Disney experiences.

Exclusive content and services will include:

• Access to Disney full-length animations, live actions and overseas dramas.
• Digital content from Disney, such as puzzle and music game applications for children and family-entertainment.
• Original Disney applications, live wallpapers and more.
• Various customer benefits in cooperation with Tokyo Disney Resort.

About NTT DOCOMO, INC.

NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

About The Walt Disney Company (Japan) Ltd.

The Walt Disney Company established a commercial presence in the Japanese market with the founding of a local subsidiary in 1959. In April 2004, it took control of Disney?s business interests in Japan (except Tokyo Disney Resort^®) with the integration all local subsidiaries and affiliates and renaming itself The Walt Disney Company (Japan) Ltd. Today WDCJ is involved in a diverse range of businesses in Japan, operating in five core segments—Media Networks, Parks & Resorts, Studio Entertainment, Consumer Products, and Interactive Media—under an organization mirroring that of its U.S.-based parent.
In March 2012, Broadcast Satellite Disney, a subsidiary of WDCJ, will launch a new broadcast satellite channel, Dlife, a free-to-air service specifically tailored for adult women.

TOKYO, JAPAN, February 1, 2012 --- NTT DOCOMO, INC. announced today the first two Android™ smartphones under the “Disney Mobile on docomo” brand that it is launching in cooperation with The Walt Disney Company (Japan) Ltd. The “Disney Mobile on docomo F-08D” model will go on sale in the end of February and the “Disney Mobile on docomo P-05D” model will launch in March. Both models will be sold in Japan only.

The magical world of Disney is featured throughout the two smartphones, from their outer designs to user interfaces, including main displays and screen icons. Both models are waterproof and compatible with popular DOCOMO services, such as Osaifu-Keitai^® mobile-wallet services.

Users will enjoy free access (excluding packet-data charges) with their smartphones to movie services, original live wallpapers, puzzle and music game applications for children and family-entertainment.

Special customer benefits also will be offered from this spring in cooperation with Tokyo Disneyland and Tokyo DisneySea, where DOCOMO is an official corporate sponsor.

Pre-orders for the “Disney Mobile on docomo F-08D” model scheduled for release in late February will be accepted at docomo shops from February 17. Pre-orders for the Disney Mobile on docomo P-05D model scheduled for release in March will be announced later.

Disney Mobile on docomo Smartphones (2 models)

(Attachment) Main Specifications of “Disney Mobile on docomo” Smartphones

(Attachment) Selected Services/Features Available in “Disney Mobile on docomo” Smartphones

About NTT DOCOMO, INC.

NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

Android is a trademark or registered trademark of Google Inc.
Osaifu-Keitai is a trademark or registered trademark of NTT DOCOMO, INC. in Japan.
All other trademarks are the property of their respective owners.

TOKYO, JAPAN, January 30, 2012 --- NTT DOCOMO, INC. announced that the company will launch a tender offer to acquire all shares of Radishbo-ya Co., Ltd, a Japanese premium home-delivery service offering organic and preservative-free foods.

DOCOMO’s offer is to acquire all shares tendered during the tender offer period from January 31 to March 12, 2012 on the condition that it reaches the minimum number of 3,706,600 shares, or 51% of the company’s total shares^*1.

Today, DOCOMO entered into agreements with JAFCO Buyout No.2 Investment Limited Partnership^*2, the largest shareholder of Radishbo-ya, and with JAFCO Buyout No.2 Investment Limited Partnership (Cayman) L.P.^*3, a major shareholder of Radishbo-ya, under which these shareholders have agreed to tender all of the Radishbo-ya shares they hold through the tender offer.

• *1 51% of the combined total of all outstanding common shares (6,939,317 shares) and common shares (328,500 shares) underlying the stock acquisition rights (3,285 rights)
• *2 Holding 3,238,229 shares, or 44.56 %, of Radishbo-ya.
• *3 Holding 134,926 shares, or 1.86 %, of Radishbo-ya.

Details of the Tender Offer

• (1) Purpose
  DOCOMO, a growing provider of integrated services centered on mobility, regards food as a promising field for new business development, because these products are suited to mobile commerce. At the same time, DOCOMO believes it can help expand Radishbo-ya’s customer base through access to DOCOMO’s approx. 60 million subscribers.
  
  DOCOMO expects to increase customer satisfaction for both companies by combining Radishbo-ya’s products, long regarded in Japan as a top brand with high standards of quality, and DOCOMO’s smartphones, tablets and mobile services. DOCOMO will drive innovation by collaborating with Radishbo-ya in areas including food safety, solutions for graying society, and agricultural and environmental issues.
  
  DOCOMO, which is evolving into an integrated service company centered on mobility, intends to accelerate its deployment of related commercial businesses through the acquisition.
• (2) Target Company
  • Name: Radishbo-ya Co., Ltd.
  • Business: Membership-based home-delivery of organic and low-pesticide vegetables and additive-free foods
  • Establishment: May 17, 1988
  • Head office: Urban Shibakoen, 3-1-13 Shibakoen, Minato-ku, Tokyo, Japan
  • Representative: Daisuke Ogata
  • Stock listing: JASDAQ Standard
  • Total issued and outstanding shares: 6,939,317 (end November 2011)
  • Relationship between Radishbo-ya and DOCOMO: No capital- or employee-based relationship
  • Employees: 239 (as of February 28, 2011)
  • Financial results for the year ended February 28, 2011: Sales? 22,014 million yen, operating profit? 261 million yen, net profit? 82 million yen
• (3) Tender Offer Period
  January 31 to March 12, 2012
• (4) Tender Offer Price
  990 yen per issued and outstanding common share
  31,300 yen per No.2 stock acquisitions right
  31,300 yen per No.3 stock acquisitions right
  14,000 yen per No.4 stock acquisitions right
  14,000 yen per No.5 stock acquisitions right
  14,000 yen per No.6 stock acquisitions right
• (5) Total number of shares to be purchased
  DOCOMO has set no limit on the maximum number of shares to be purchased, but has set the minimum number of shares to be purchased as 3,706,600 or 51% of Radishbo-ya’ s total shares. Therefore, if the number of tendered shares will not exceed the minimum number, the share purchase will not be executed.
• (6) Effect
  Upon completion of the tender offer, Radishbo-ya would become a consolidated subsidiary of DOCOMO.

About NTT DOCOMO

NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

TOKYO, JAPAN, January 30, 2012 --- NTT DOCOMO, INC., Japan’s leading mobile operator and provider of integrated services centered on mobility, LAWSON, INC., one of the largest Japanese convenience store chains, and Radishbo-ya Co., Ltd., Japan’s premium home-delivery service for organic and preservative-free foods, announced today plans for business and capital alliances in connection with completion of DOCOMO’s intended acquisition of Radishbo-ya’s outstanding common shares and stock acquisition rights through a public tender offer, which was stated in a separate announcement today.

The agreements attempt to create strong business synergy among the three companies by leveraging their respective assets and business know-how, aiming to capitalize on Japanese consumers’ growing demands for food safety and environmental awareness.

Under the envisioned agreements, LAWSON will acquire a maximum 20% ownership of Radishbo-ya and will provide a representative director to Radishbo-ya’s board of directors.

The share acquisition by LAWSON will follow DOCOMO’s conversion of Radishbo-ya into a wholly owned subsidiary. The agreement also is contingent on LAWSON’s internal approvals.

The business tie-up is expected to enhance Radishbo-ya’s logistical capabilities by merging Radishbo-ya’s and LAWSON’s respective expertise in logistics, and by increasing distribution efficiencies through the establishment of a joint distribution system, which DOCOMO will support with advanced mobile technologies and know-how.

About NTT DOCOMO

NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

About LAWSON

LAWSON, INC. operates chains of convenience stores under the name of LAWSON Group. As of December 31, 2011, the company had 10,427 stores in nationwide and 362 overseas stores. The company has been aggressively engaged customer base by targeting from young male customers to female and senior citizens in accordance with the nation’s demographic trends. The new store formats include NATURAL LAWSON which offers health conscious organic foods and LAWSON STORE100 which deals with small portions of vegetables, dairy and fresh products. LAWSON has stressed disciplined cash flow management and increase in emphasized shareholders’ return through sustainable dividend growth. LAWSON(2651) is listed on the Tokyo stock exchange and the Osaka securities exchange. Please visit www.lawson.co.jp for more information.

About Radishbo-ya

“Radish Boya”, Radishbo-ya Co., Ltd.’s natural and organic food home delivery service, began operation in January 1988. Currently, Radish Boya makes weekly deliveries of about 8,000 items to 105,000 households throughout Japan, making it one of the nation's largest distributors of natural & organic farm products.
With contracts with over 2,600 producers and annual sales of ¥22 billion, we are a major supporter of ecological farmers and processed natural food manufacturers in Japan.
Radish Boya is not a cooperative, but a unique membership organization firm that promotes “face to face” communication between food producers and consumers.

TOKYO, JAPAN, January 27, 2012 --- NTT DOCOMO, INC. announced today that subscribers to its extra-high-speed next-generation LTE service Xi™ (read “Crossy”) will be able to enjoy discounts under the “Xi Start Campaign 2” from May 1 to September 30, 2012.

Subscribers to selected packet flat-rate and data service plans (see below) will automatically receive a ¥1,050 (including tax) discount on their basic monthly charges.

At present, Xi subscribers are scheduled to receive monthly discounts of ¥1,575 (including tax) through April 30, so the new campaign means they will continue to enjoy special discounts until the end of September.

Billing Plans to be Discounted

Packet Flat-rate Services

• Xi Packet Flat-Rate
• Xi Packet Flat-Rate Double

Data Services

• Xi Data Plan Flat Ninen
• Xi Data Plan FLAT
• Xi Data Plan2 Ninen
• Xi Data Plan2
• Xi Data Plan Ninen
• Xi Data Plan

(Attachment) Xi Monthly Charges (including tax) after New Discount

About NTT DOCOMO

NTT DOCOMO is a world-leading mobile operator that is in transition into an Integrated Service Company placing mobility at the core. The company serves over 59 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. Please visit www.nttdocomo.com for more information.

The selected billing plans applicable to the Xi Start Campaign and Xi Start Campaign 2 are the same.
For customers who subscribe to the Xi2 Discount Campaign together with either the Xi Start Campaign or Xi Start Campaign 2, only discounts under the Xi2 Discount Campaign will be applied.
Xi is a trademark or registered trademark of NTT DOCOMO, INC. in Japan and/or other countries.
NTT DOCOMO’s Xi is only available to subscribers in Japan.
All other trademarks are the property of their respective owners.