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Working Anywhere
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Boingo For Free This Weekend
The Los Angeles Times caught wind of the Freedom Pass weekend from client Boingo that's available over the July 4th Holiday. How do you get it? Simple. Simply click here and go to the Boingo's web site and sign up.
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Working On The Go-The AT&T Perspective
Duct Tape Marketing's John Jantsch has Tom Wilson of AT&T on his podcast. The two talk about how to stay connected on the road, something I'm rather familiar with these days. The two talked about more than just connecting, but also productivity and collaboration. Give it a listen.
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Use Your iPhone Here
Subscribers to Telefonica's O2 service in the UK who have an iPhone will enjoy free WiFi access at over 9,000 hotpots via BT OpenZone and The Cloud. If things are in place with roaming agreements the number could be even bigger potentially, but how the roaming works is usually agreements between the origination carrier and the roaming partner, not always the partners' partner. Still this is in my mind one more game changing move that can be traced back to Apple. With the new 3G iPhone with built in "WiFi sensing" they have created a platform that has the potential of being always connected. This is something that even RIM can't claim because not every RIM device is WiFi out...
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Not So Hot Spot From T-Mobile
It seems all T-Mobile Hotspots are not created equally. This Information Week posting reveals some warts that I've only experienced once on their network at the Sofitel by Chicago's O'Hare Airport. What I recall there was it was the way the integrator had configured the hotel's WiFi system that caused the problem, not the bandwidth to and from the hotel. It sounds like other properties suffer from the same problem.
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Starbucks Getting Hotter With Ad Supported WiFi
With the transition from T-Mobile to AT&T occuring as who the WiFi provider to coffee shop operator Starbucks rolls out, AT&T continues a series of so called "free" or premium (a bonus for some other purchase) that drives repeat purchase. Starbucks is now rewarding their Starbucks loyalty card with two free hours each time they buy use it at the cafe or top it up. This is a way to both create more usage, drive more traffic and increase repeat purchase. It's out of the Promotion 101 text book and is all about creating awareness, familiarity and maintaining loyalty. And it's all being supported by the Yahoo ad deal AT&T struck and announced just after they scored and snagged the...
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